Internship 02 / Everyday Something / Hand Rendered Prints

After telling James that I had some experience with hand rendered design processes, he thought this would be suitable for some products in both the shops West & General and Best Play Ever. I spent time doing various prints for different audiences and occasions, and greetings cards.

Motivational Prints

James wanted these prints to target a wide audience of professionals and even businessmen, so to try and keep it as gender neutral as possible I chose a capitalised type and bright friendly backgrounds which create a less aggressive composition that still gets the motivational message across.

Collage Prints

These were more experimental and fun, using mixed media such as mark making, digital shape and image. The audience was more of a 'crafty' or creative type, perhaps more towards women but not alienating men. The general feedback was that these prints are a little different and have a nice fun feel to them. I enjoyed making these ones the most.

Greetings Cards 

These also used hand rendered type. The shop apparently needed some cards which can last all year round instead of being quite niche and only usable at certain times of year. I thought of three basic cards and built upon this with texture, icons and smilies.

Nasty Cards

There was also room for some rude cards. These have a cheeky and rude vibe which you can send to people you hate or people you can have naughty bants with. The lettering was said to evoke a certain level of rudeness by being tall and connoting volume and personality. The splats also further communicate this.

Overall its nice to see my prints online and available to be bought. Although I haven't revisited this style since level 4, it has been nice to use the skills I have with hand rendered type and mediums and actually produce a working product for a shop. The feedback has been positive from James too.