We created a fictitious character based around the theme of adventure, wonder and marvel. His name is Mr Potter, acting as the brand name and an asset to the brand as a whole; something to set the tone and engage the market. Mr Potter also has a back story, creating depth and a humanistic approach:
"Formally a budding botanist, Mr Potter took his love of plants and began experimenting with their natural properties as rejuvenative experiences for his friends and family, now with years of fine tuning he offers his services to you in the form of his favourite beverage, tea. These tea’s are expertly blended with organic nootropics to boost your daily experiences, inviting added energy, focus and other wonderful properties into the day.”
The story of Mr Potter personifies the brand, similarly to brands such as Aunt Bessies, or Mr Kipling.
Stylistically, the brand will appear traditional, with a quirk; to reflect the universal concept of tea, with a twist. i.e the Nootropics. There will be 3 types of tea for 3 times of day, Breakfast, Green and Camomile, offering an easy way to incorporate the drink into their daily lives; again keeping the audience to 30-50 year olds.
No comments:
Post a Comment